I’ll freely admit that I’m a sucker for internet hype. Internet hype is what led me to buy things such as my original Pebble Time. Internet hype is what made me go out of my way to track down a neck pillow that looked like a shrimp.
The whole concept of the Impossible Burger intrigued me as soon as I heard about it. I’d never particularly liked the variations of vegetarian meat I’ve tried, so I was understandably curious about this plant-based patty that promised to taste, and “bleed”, like beef.